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Join Us Live Online for a free webinar
from Municipal Sustainable Energy Forum
October 22, 2020 at   9 PT – 10 MT – 11 CT – Noon ET
 
PROCESS for MOTIVATING the PUBLIC to ACTION
on RENEWABLE ENERGY
Presented by: Lynn Arthur, Peak Power LI
This presentation will explore practical considerations for assisting a municipality execute programs designed to motivate constituent adoption of technologies to reduce their carbon footprint. Customer acquisition is more or less the same when pursuing solar adoption, demand response enrollment or Community Choice Aggregation (CCA).
Topics to be addressed include
– Marketing Framework
– Defining the objective
– Where’s the leverage
– Sources and methods
– Campaign management
– Target audience
– Message(s)
– Channels
– Measurement metrics. 
About the Presenter:
Ms. Arthur is Southampton Town Sustainability Advisory Committee, Energy Chair and founded PeakPower LI, a 501c3 that provides consulting services to municipalities on Long Island, New York. Lynn designed the Town’s rooftop solar and home energy efficiency marketing program which was so successful, the regional administrator rolled out the model across the county. In addition, she designed a smart thermostat demand response program that was implemented by the electric utility. More recently Lynn introduced Long Island to CCA and is regarded as one of the leading experts on Long Island. She is currently working with the local municipality and NY State Energy Research Development Authority to pilot a residential battery storage marketing program on Long Island.

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RESOURCE OF SOLUTIONS & EXPERTS  
Including past webinar presenters
  • Community Choice Aggregation
  • Microgrids
  • Energy Storage
  • Low Income Housing
  • Energy Policy 
  • Community Solar Programs
  • Energy Financing
  • Electric Vehicles
  • AND MUCH MORE

If you would like to talk or if you have any questions or problems please contact me.
. . . Looking forward to seeing you at the next webinar.

Sierra Dall
President & CEO
Municipal Sustainable Energy Forum
Sierra.Dall (put the AT symbol here) mseforum. com
303.554.1833
 
Please Read this Disclaimer: Although most of the resources listed on this site are experts in their fields, Municipal Sustainable Energy Forum does not evaluate their qualifications.  Therefore,  by clicking on any of the links or by attending any programs listed on this website, and/or if you follow any advice or use any of these companies/services, you are agreeing to not hold Municipal Sustainable Energy Forum or its DBAs, liable for any negative results arising from the use of these ideas, services or companies. 
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